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The Power of a Professional Video

By Laura Seltzer-Duny

Put yourself in a perspective client's shoes. You're in a bind and need a lawyer. What's the first thing you do? You ask someone you trust for a recommendation and visit the lawyer's website to learn more about him or her before making an initial call or appointment.

What's the next thing you do? You try to assess which individual at the firm will best suit your needs by clicking on the legal team profiles. Legal team videos have proven to be the most effective digital calling card. They introduce perspective clients to your attorneys before a client walks in the door. Watching video gives them a sense of who you are, what you stand for and if you'll be a good match for him or her.

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