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Attracting Top Millennial Talent

By Rebecca Glatzer

Millennials' influence on the legal marketplace is rapidly growing. To attract this group's best and brightest, law firms need to understand their mindset and habits:

Millennials devour online content ' and it influences their career decisions. Millennials consult user-generated content in making decisions, and they consider others' opinions before making a commitment to anything. Millennials will scour the Internet to find information about your firm before applying, before interviewing and before accepting an offer. They will talk to their friends, visit blogs and forums like AbovetheLaw, view LinkedIn and read sites like GlassDoor.com to learn about the firm's financial status, merger rumors, problematic partners and growing practice groups. Firms must be aware of their online presence and reputation in the marketplace and, during the interview process, be prepared to address candidate's concerns and questions related to this content.

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