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Marketing Tech: Voice Search

By Larry Bodine

Voice search is rapidly emerging as the predominant way that consumers inquire about products, services and, yes, lawyers.

Consider this:

  • Mobile searches overtook desktop searches last May, according to Google.
  • 197.4 million people in the U.S. own smartphones, according to comScore.
  • A Google Voice Study two years ago found that 41% of adults used voice search more than once a day. Google's senior vice president of search, Amit Singhal, conducts almost all of his Internet search activity on mobile devices, according to LawLytics blogger Victoria Blute. “As mobile phones become more convenient, so will using voice controls to do search,” she writes. “The next generation of Google users may not even think to type in a query.”

Voice Search Features Are Proliferating

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