Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Marketing the Law FirmFeaturesKickerLaw Firm ManagementLJN NewslettersNewsSectionsTopics

Marketing Tech: Voice Search

By Larry Bodine
February 29, 2016

Voice search is rapidly emerging as the predominant way that consumers inquire about products, services and, yes, lawyers.

Consider this:

  • Mobile searches overtook desktop searches last May, according to Google.
  • 197.4 million people in the U.S. own smartphones, according to comScore.
  • A Google Voice Study two years ago found that 41% of adults used voice search more than once a day. Google's senior vice president of search, Amit Singhal, conducts almost all of his Internet search activity on mobile devices, according to LawLytics blogger Victoria Blute. “As mobile phones become more convenient, so will using voice controls to do search,” she writes. “The next generation of Google users may not even think to type in a query.”

Voice Search Features Are Proliferating

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

Bit Parts Image

Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights

Risks of “Baseball Arbitration” in Resolving Real Estate Disputes Image

“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.

One Overlooked Element of Executive Safety: Data Privacy Image

Executives have access to some of the company's most sensitive information, and they're increasingly being targeted by hackers looking to steal company secrets or to perpetrate cybercrimes.

Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It Image

Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?