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Thought Leadership Initiative

By Cynthia Sharp

Many brilliant attorneys struggle to attract clients despite their well-developed strategic and winning legal skills. Most likely, they have either resisted or simply don't know how to “get the word out” about the availability and quality of their services. Perhaps they are among the cadre who bristle at the mere mention of “marketing” or “sales” and therefore continue to be held back financially.

With the advent of the modern paradigm of “pull” rather than “push” marketing, legal marketing professionals throughout the country recognize the potential impact of a cohesive and energetic content marketing program. The benefits of promotion are available without the perceived tackiness of Madison Avenue commercialism.

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