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EU Trademark Reform Is Now In Effect

By B'atrice Martinet
April 01, 2016

After a long gestation, the European Union (EU) trademark package entered force on March 23, 2016. It's intended to streamline the trademark application process and will be the largest reform to EU trademark law in 20 years. Here's a summary of the major revisions the entertainment industry should be aware for dealing with any trademark issues in Europe.

Some key terminology is changing to comply with international naming convention. The “Community Trademark” will become the “European Trademark.” The Office for Harmonization in the Internal Market will now be the European Union Intellectual Property Office (EUIPO).

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