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Marketing Tech: Embracing IoT and Big Data Means Embracing Future Success

By Karen Ellis

These days, we are continually being bombarded by one new tech concept after another ' the most current being IoT (or the Internet of Things) and Big Data. Most of us have an underlying sense that these terms mean something really important that we must understand for the sake of our economic prosperity. At the same time, we feel overwhelmed by the “life-and-death” urgency that arises with every new technological marketing advancement. To feel secure moving our businesses forward among the onslaught of all these changes, it is necessary to simplify our understanding to bring peace to the progress of our quickly advancing world.

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