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Quality Control Of Trademarks in Social Media

By Catherine J. Holland
May 01, 2016

Trademark licensors, including those in the entertainment industry, are scrambling to keep up with the evolving use of social media as a tool for business advertising. As technology changes, so must the provisions in a trademark license.

A fundamental tenet of trademark law is that the trademark owner must control the use of her mark. This is fairly simple when the trademark owner sets up her own shop and does her own advertising.

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