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Embracing Culture As a Path to Survival

By Silvia L. Coulter

A strong, powerful and constructive culture has a significant impact on a business's ability to differentiate, to offer top-shelf client service, to attract and retain talent at all levels and to reach new levels of profitability. Regardless of how technology continues to help the legal industry reinvent itself from a mature industry to a young and thriving one, culture and people will remain a key driver of any firm's long-term success. As a strategic imperative, creating a constructive culture of success takes much more than words on a strategic plan or words with no actions. The very fabric of firms' cultures is being frayed through the disruptive and changing climate. The leaders who effectively manage change and underscore those values and beliefs that drive culture will find their firms still standing long after many others have failed.

William (Bill) Lee, immediate past co-managing partner at Wilmer Cutler Pickering Hale and Dorr, comments: “Thomas Edison said, 'Vision without execution is hallucination.'” Bill adds: “Execution without a strong, coherent and well communicated and understood culture is impossible. The values and culture of an institution are what allows people to meet challenges, innovate and create and execute.”

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