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Media & Communications: Wikipedia

By Rhiannon Ruff

The usefulness and ubiquity of Wikipedia makes it nearly everyone's first port of call for online research. Because of Wikipedia's importance, it presents both a huge opportunity and a great danger to companies and people written about in its virtual pages.

The opportunity is easy to articulate: Your information appears in the one place that you know people will be looking, and is presented in Wikipedia's authoritative voice. What's more, having a Wikipedia article can be a great SEO boost, spotlighting your most important information in a forum many trust as an independent information source.

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