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Money, Emotion and the Monetary Blueprint

By Ivy H. Menchel
July 01, 2016

Moola, dough, loot, shekels ' however you refer to it, whatever you call it, money is extremely emotional. The mere mention of the word elicits a reaction deep in the gut for most people. Yet money means different things to different people, and we don't always take adequate note of that. This is where the challenge lies: To some, money is equivalent to security; to others it can mean power; someone else may define it as freedom; to still others, money is a burden.

Bottom line: For a small piece of paper, the dollar undeniably carries a lot of weight!

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