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Five Steps to a Successful Social Media Strategy

By Adrian Dayton and Jeff Litvack

Have you heard? Social media is mainstream ' 70% of the U.S. Internet population are using social media and more than 50% of them are over the age of 35 (that's right ' it's not just millennials) (see, “U.S. Social Network Usage StatPack“). But did you know that in-house counsel are active social media participants? In fact, their usage is growing and today nearly two-thirds of general counsel (GCs) are engaging at least weekly in social media for professional reasons, according to a survey from Greentaget. See, “2015 State of Digital & Content Marketing Strategy.”'

These GCs are using social media to connect with outside counsel, receive news and information, and interact with industry leaders.'With social media being so important to GCs, it's critical that law firms take another look at their social media strategy and practices.

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