When the Federal Trade Commission (FTC) ramped up its scrutiny of so-called “native” advertising this year, regulators faulted the department store chain Lord & Taylor for failing to disclose that seemingly objective promotions of a clothing collection were, in fact, paid for by the fashion retailer.
FTC Settles with Warner over Paid 'Influencers'
When the FTC ramped up its scrutiny of so-called "native" advertising this year, regulators faulted the department store chain Lord & Taylor for failing to disclose that seemingly objective promotions of a clothing collection were, in fact, paid for by the fashion retailer. Then in July 2016, the FTC showed that a company can make disclosures but still fall short of being fair to customers.
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