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<b><i> Law Firm CI:</i></b> Inspiring Change

By Marci Borgal Shunk
September 01, 2016

“Only half of companies actually use the competitive intelligence [CI] they collect,” headlined a Harvard Business Review article by CI gurus Benjamin Gilad and Leonard M. Fuld, published earlier this year. According to the authors, four primary factors accounted for at least some of the reasons why certain companies are more successful than others:

  1. The Analyst has “sign-off” authority over major decisions;
  2. Management is open to perspectives varying from internal consensus;
  3. The Analyst's report called for proactive, rather than reactive action; and
  4. The Analyst is involved in product launches.

Though the study drew on responses from more than 20 industries, the findings corroborate with more than a decade of my experience delivering CI to law firms. In short, not enough law firms are using CI to improve their decision-making, and perhaps these findings help to explain why.

Where Law Firm CI Falls Short

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