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Marketing Tech: Unfiltered Impressions

By Ari Kaplan
September 01, 2016

For the second consecutive year, Ari Kaplan Advisors conducted independent anonymous interviews with corporate law department leaders, among others, between Jan. 13, 2016 and Jan. 29, 2016. Nine in-house lawyers and nine in-house legal administrators shared their views on vendor management trends and offered direct impressions of 20 companies, but their responses are easily applicable to law firms, which are often delivering similar services and even competing with litigation support and technology providers.

Of the 18 respondents from corporations, five were in financial services, including banking and insurance, four were in life sciences, three were in retail, two were in technology, two were in manufacturing, one was in energy, and one was in entertainment. Sixty five percent of the respondents work for companies with revenues that exceed $10 billion, and 69% work for companies with over 10,000 employees.

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