The American consumer is bombarded with TV, Internet and print advertisements extolling the features of thousands of products ranging from motor vehicles to smartphones.
Selling Products Without Optional Safety Equipment
The American consumer is bombarded with advertisements extolling the features of thousands of products ranging from motor vehicles to smartphones. The ads focus on the most distinct features of each product and barely mention that many of these features can only be acquired if the consumer selects the most expensive version of the product.

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