<i>Professional Development</i><br>Survey: Today's Am Law Chief Marketing Officer

<i><b>Dramatic Change Defines the Position</i></b><p> Perhaps no non-practicing lawyer position has changed as dramatically as that of the leading marketing professional, which bears no resemblance to the position in the 1990s. Twenty-five years ago, law firm marketing executives were asked to put together brochures and prepare seating charts for client and partner functions. It's a different world today.

11 minute read December 01, 2016 at 10:42 AM
By
John C. Lamar
<i>Professional Development</i><br>Survey: Today's Am Law Chief Marketing Officer

An increasing number of law firms have become complex global organizations. They have grown both internally and by acquisition, mirroring the combinations so frequent in American business.

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