An increasing number of law firms have become complex global organizations. They have grown both internally and by acquisition, mirroring the combinations so frequent in American business.
<i>Professional Development</i><br>Survey: Today's Am Law Chief Marketing Officer
<i><b>Dramatic Change Defines the Position</i></b><p> Perhaps no non-practicing lawyer position has changed as dramatically as that of the leading marketing professional, which bears no resemblance to the position in the 1990s. Twenty-five years ago, law firm marketing executives were asked to put together brochures and prepare seating charts for client and partner functions. It's a different world today.
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