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<b><i>Online Extra</b></i><br>Suit Says Facebook Ad Tool Discriminates Against Minorities Seeking Jobs, Housing
Facebook Inc. has been hit with a lawsuit claiming that it violates federal anti-discrimination laws for housing and employment by allowing advertisers to exclude certain groups on the basis of race, gender or religion in social media ads.
In a complaint filed in U.S. District Court for the Northern District of California on Nov. 3, a New York woman and two African-American Louisiana residents claim that Facebook's advertising portal allows ad-purchasers to target or exclude certain “ethnic affinities,” including “African-American,” “Asian-American,” and four categories of “Hispanic US.”
According to the complaint, plaintiffs have all used Facebook in searches for housing and employment in the past year. Plaintiffs claim that a button in Facebook's ad tool labeled “Exclude People” can be used to publish discriminatory ads in violation of the Fair Housing Act and Title VII of the Civil Rights Act of 1964.
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