Lessons Learned from a Quarter Century in Legal Marketing

Words of wisdom for lawyers in all phrases of their careers.

10 minute read April 01, 2017 at 12:05 AM

Kimberly Rice

Lessons Learned from a Quarter Century in Legal Marketing

Having stepped away from 18 years as an in-house legal marketing professional in three regional law firms and forming the legal advisory firm KLA Marketing Associates in 2008, I've worked with hundreds of lawyers in scores of legal practices across the U.S. What I've witnessed and learned bears sharing with the legal community at large, for the benefit of “lessons learned.”

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