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Corporations consider many different factors when deciding whether to hire a law firm. Fees, clients, industry knowledge and capabilities have always been important aspects of the hiring process. Security wasn't usually a major factor, and law firms used to fly under the radar when it came to questions about keeping client data secure. That has all changed.
Now, law firm security breaches regularly make headlines. Large and respected firms have been “weak links” for malicious exploitation, and their clients can pay the price with publicly exposed information about cases, strategies, acquisitions, intellectual property and more. Corporate counsel, and the C-suite to which they report, are becoming increasingly mindful of this risk. They are starting to demand that their outside counsel adhere to strict security protocols and undergo in-depth evaluations.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.