<b><I>Marketing Tech</I></b>: Using LinkedIn As a Powerful Business Development Tool

While many legal professionals have joined LinkedIn, few use it to its maximum benefit. In this article, the authors provides some tips that will help lawyers transform LinkedIn into the powerful business networking tool it was built to be.

7 minute read June 02, 2017 at 12:04 AM

Melanie Trudeau

<b><I>Marketing Tech</I></b>: Using LinkedIn As a Powerful Business Development Tool

In a $26.2 billion deal, Microsoft acquired LinkedIn at the close of 2016. The price tag indicates the high level of investor confidence in the platform's value and the potential to monetize its 500 million registered user base.

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