<b><I>Voice of the Client</I></b>: Why Put Clients on Mute?

According to the author: "Having conducted hundreds of in-person client feedback interviews, I can say without reservation that clients would welcome — and prefer — a call or meeting focused on what the firm is doing well, what it could be doing better, and how the firm can provide more value."

11 minute read June 02, 2017 at 12:01 AM
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Why Do We Keep The Voice of the Client on Mute?
<b><I>Voice of the Client</I></b>: Why Put Clients on Mute?

When I was asked to write about “the voice of the client,” I was hesitant to accept the assignment — not because it is not an important subject, but because the voice of the client is still largely silent.

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