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Accounting And Financial Planning For Law Firms
AI Is Calling Time On the Billable Hour
Jason Brennan
The game has changed substantially for law firms today — the evolution of the legal business model is underway and artificial intelligence (AI) is playing a big role in calling time on the billable hour.
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The Bankruptcy Strategist
Implications of Transfer of Attorney-Client Privilege In Bankruptcy Cases
Andrew C. Kassner and Joseph N. Argentina Jr.
One of the most misunderstood areas of law for non-bankruptcy and bankruptcy attorneys alike is the attorney-client privilege, including the scope of the privilege, who holds it, and when and by whom it can be waived. As is often the case, in bankruptcy, additional complexities arise.
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Marketing The Law Firm
Professional Development: Three Essential Muscles Law Marketers Must Flex While the COVID-19 Crisis Continues
Debra Baker
During times of uncertainty lawyers can hunker down and wait it out, hoping that an opportunity to reengage with clients will present itself. Or they can lean into their discomfort and suspend their self-interest, meeting clients where they are even when there may be no immediate billable work or new business to be had. The latter approach creates a meaningful opportunity for lawyers to deepen relationships and set themselves apart from the pack.
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Marketing The Law Firm
Competitive Intelligence: Back to Basics In Times of Uncertainty
Patricia Ellard
One of the keys to success in competitive intelligence is communication. Effective communication builds rapport with your clients, which, in turn, builds trust and instills confidence that you will be able to get what they need to achieve their goals. During the COVID-19 pandemic, these elements of trust and rapport have never been more important. In times of stress, there is no time, and it’s harder, to build trust and instill confidence.
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Accounting And Financial Planning For Law Firms
Back to Basics In Times of Uncertainty
Patricia Ellard
One of the keys to success in competitive intelligence is communication. Effective communication builds rapport with your clients, which, in turn, builds trust and instills confidence that you will be able to get what they need to achieve their goals. In the last few months, this element of trust and rapport has never been more important.
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Accounting And Financial Planning For Law Firms
Communicating During the COVID-19 Crisis
John J. Buchanan
The COVID-19 pandemic has likely changed how law firms operate from now on, and it has affected all areas, from client service and IT to business development and attorney recruiting and advancement. One area that has been especially hit hard is the communications function.
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Marketing The Law Firm
If 2020 Is a Wash, Make 2021 Better By Setting a Marketing Strategy
Amanda Sexton
If you’re feeling drained or unsure what the next year will bring, try doing something optimistic and strategic. Try working on your 2021 budget.
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Marketing The Law Firm
Communicating During the COVID-19 Crisis
John J. Buchanan
The COVID-19 pandemic has likely changed how law firms operate from now on, and it has affected all areas, from client service and IT to business development and attorney recruiting and advancement. One area that has been especially hit hard is the communications function.
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Marketing The Law Firm
Make Your Marketing Purr
David McCann
Lessons from Our Pets During a Pandemic
Our furry companions have used this time of “forced togetherness” to cleverly remind me of some pretty useful marketing lessons for a mid- and post-pandemic world. Here are some of my favorites.
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Marketing The Law Firm
Business Development While Social Distancing
Stefanie Marrone
While it is a little more challenging to build relationships that will turn into referrals and new clients today due to social distancing, it is not impossible by any means. It requires shifting to doing more thought leadership and relying on social media and webinars. Here are some ideas on how to incorporate these tools into your marketing and business development strategy and turn your connections into new business and referrals.
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Entertainment Law & Finance
Man of La Mancha Revival Dispute Involves Whether Attorney/Client Relationship Arose
Stan Soocher
A thorny concern for lawyers is whether — and if so, when — an attorney/client relationship has been formed with a party with whom the lawyer has entered into a business arrangement. Current litigation over an agreement involving theatrical production rights to the Tony Award-winning musical Man of La Mancha offers some perspective on the issue.
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Marketing The Law Firm
How Cultivating Existing Client Relationships Can Boost Business Development
Scott Wallingford
Strategic business development is critical to support firm growth, and CRM software is the backbone of a data-driven approach. This article highlights a few ways to leverage data and software to improve your client experience and create future opportunities.
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Accounting And Financial Planning For Law Firms
How Cultivating Existing Client Relationships Can Boost Business Development
Scott Wallingford
Strategic business development is critical to support firm growth, and CRM software is the backbone of a data-driven approach. It not only helps your firm prospect for future clients, but also helps you strengthen and expand existing client relationships.
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Marketing The Law Firm
Client Development During the Pandemic
Larry Bodine
The new normal under the plague has put pressure on law firms to simply operate, as well as thrive. However, law firms have a unique opportunity during the COVID-19 outbreak to capture new files and business. Now is the time to use a personal touch and double down on digital marketing.
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Marketing The Law Firm
Voice of the Client: Hearing the Voice of the Client
Deborah Farone and Michael Mellor
For the last decade, law firms have been touting that they are client-centered. While we generally agree that is the case, we also believe that there are still untapped opportunities to bring the “voice of the client” to additional aspects of the firm and improve the overall client experience.
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Marketing The Law Firm
Competitive Intelligence: “Dear Marketing & Business Development Professional …”
Stacy Zinken
Letters from librarians on value and opportunities to work together to support firm goals.
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Accounting And Financial Planning For Law Firms
Client Maximization: Doing Well by Doing the Right Things
Linda Hazelton
Making the most of your firm’s client base need not be a costly undertaking. There are several steps a firm of any size can undertake to improve client experiences, ultimately, while also increasing the firm’s chances of thriving.
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Marketing The Law Firm
Client Maximization: Doing Well by Doing the Right Things
Linda Hazelton
Making the most of your firm’s client base need not be a costly undertaking. There are several steps a firm of any size can undertake to improve client experiences, while also ultimately increasing the firm’s chances of thriving.
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Marketing The Law Firm
Competitive Intelligence: Helping Your Client Know Their Client
Patricia Ellard
We hear more and more that exceptional client service and in-depth knowledge of the clients’ business and industry are the differentiators in keeping current clients and winning new ones. Value far outweighs cost when it comes to long-term client relationships, bet-the-company work and ongoing client success.
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Accounting And Financial Planning For Law Firms
How Law Firms Are Overcoming New Business Development Challenges
Julie Savarino
With the intense competition for new legal work, demands on lawyers’ available time and the increasing discounts clients demand, it’s getting harder for law firms operating under a billable-hour business model to support the consistent development of new legal work by investing in and maintaining a marketing department alone.
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Marketing The Law Firm
Linking Content into the Client Journey: Why Content Experience Matters
Jennifer S. Bankston
One of the most effective components of legal marketing is thought leadership content. With today’s available palette of media tools, law firms are able to design, build and customize the content that their client’s experience like never before. Ensuring that this “content experience” is profound and impactful is a necessary and critical endeavor.
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Accounting And Financial Planning For Law Firms
Increasing Client Requirements: Securing Law Firms for the 21st Century
Debra Gray
Clients expect sophisticated and secure systems to keep their information safe. This obviously makes your IT professional’s job much harder. Additionally, attorneys expect instant performance and near 100% up time. Achieving the delicate balance between accessibility and security is a challenge.
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Marketing The Law Firm
Professional Development: Proactive Marketing for the Win
Meg Pritchard
I Tend to Think of Marketing and Business Development Efforts In Four Buckets: Passive Marketing, Active Marketing, Reactive Marketing and Proactive Marketing
The view of (most) law firm leadership has evolved, but there is a long expanse of ground between viewing the marketing function as a cost center and recognizing — and capitalizing on — its potential to drive revenue and profits.
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Cybersecurity Law & Strategy
Effectively Managing Increasing Client Security Requirements
Christopher Perrotta
Gone are the days of naively assuming our confidential data is secure. Increasingly, clients, stakeholders, regulators and others are demanding proof that firms are actively protecting the PII to which they have access, and this evidence is being demanded both before and after security incidents. It is imperative law firms have the positions and processes in place to handle security incidents with urgency, accuracy and completeness.
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Marketing The Law Firm
Professional Development: Reimagining Business Development Training and Coaching
Debra Baker
Six Pillars of a Successful Bus-Dev Program
For firms wanting to thrive through the next economic downturn and beyond, mastery of business development fundamentals is as essential as mastering legal skills. Yet training and coaching — whether done internally or through outside consultants — requires an investment in time and resources.
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Marketing The Law Firm
Competitive Intelligence: Assumptions and CI Don’t Mix
Patricia Ellard
Sometimes I assume my clients know what I can do for them and what they should ask for. You all have heard the old adage about what happens when you assume. I still laugh when I think of my elementary teacher saying it, but It’s such a basic idea, and applies in so many situations. Here are just a few of which I’ve been reminded.
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Accounting And Financial Planning For Law Firms
Resolving Fee Disputes: It’s in Your Best Interest, Too
Patricia King
Lawyers should know that they ignore clients with questions at their peril. The first thing to remember is the client is entitled to an accounting of the fee and costs. No matter how exasperating the client, or how stupid the question appears to be, client questions need to be resolved.
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Cybersecurity Law & Strategy
Increasing Client Requirements: Securing Law Firms for the 21st Century
Debra Gray
Gone are the days of “basic security.” What used to be optional is now standard: two factor authentication, complex passwords, clean desk policies, data encryption at rest and in transit, mobile device management and up-to-the-minute patching. Clients expect these items to already be in place and are further expanding their expectations.
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Accounting And Financial Planning For Law Firms
Producing Breakthroughs in Client Development
Arnold Keiser
It is easy to understand why many lawyers feel that only certain special individuals are blessed with the qualities necessary to be rainmakers. But almost anyone willing to develop the qualities necessary can become a rainmaker.
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Marketing The Law Firm
When Being a Star Rainmaker is Not Enough: Why EQ Leads to Even Better Business Results
Marla Grant and Yuliya LaRoe
Why EQ Leads to Even Better Business Results
It is not uncommon for law firms to face negative business outcomes caused by the behavior of a star rainmaker who is unaware of the impact that they have on others. And that’s what emotional intelligence (EQ) is about and why it’s so important to lead to better business results. What can law firms do to help their star partners increase their emotional intelligence to avoid potentially disastrous business outcomes for themselves and their firms?
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Marketing The Law Firm
Maximize the Impact of Firm Sponsorships with Social Media
Spencer X Smith
Pro bono work on an individual level is often not publicized, but the work you do in the community as a firm should be. Here’s how to ensure both you and the charities, nonprofits, etc. you’re supporting gain the maximum amount of exposure and awareness for their causes.
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Marketing The Law Firm
15 Free Things to Do for Clients That Will Make Them Love You More
Stacy West Clark
There is a huge bonus to doing free things for clients at their place of business: You can bring as many lawyers from your firm with you as you like.
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Accounting And Financial Planning For Law Firms
When Being a Star Rainmaker Is Not Enough
Marla Grant and Yuliya LaRoe
Why EQ Leads to Even Better Business Results
It is not uncommon for law firms to face negative business outcomes caused by the behavior of a star rainmaker who is unaware of the impact that they have on others. And that’s what emotional intelligence (EQ) is about and why it’s so important to lead to better business results. What can law firms do to help their star partners increase their emotional intelligence to avoid potentially disastrous business outcomes for themselves and their firms?
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Delaware Supreme Court Theater Ruling Addresses Party’s Deposition Demeanor
Jenna Greene
There are difficult depositions. Unproductive depositions. Ones where people cry or are rude or angry. And then, as the Delaware Supreme Court noted, there’s Carole Shorenstein Hays. The 70-year-old Tony award-winning theater producer’s behavior during her deposition prompted the Delaware Supreme Court to issue a 20-page addendum blasting her.
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Marketing The Law Firm
Voice of the Client: 9 Ways You Could Be Hindering New Business Efforts
Mike Mellor
Nine ways you may be hindering your efforts to win new legal business, and a few ideas on how subtle improvements can maximize both success and overall win rates for firms and attorneys.
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Accounting And Financial Planning For Law Firms
9 Ways You Could Be Hindering New Business Efforts
Mike Mellor
Nine ways you may be hindering your efforts to win new legal business, and a few ideas on how subtle improvements can maximize both success and overall win rates for firms and attorneys.
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Marketing The Law Firm
Sales Speak: Relationship Building: Systemizing Prospect Engagement
Jennifer Bettencourt
Building rapport with prospective or existing clients and referral sources requires intentional ongoing communication and patience. When relationships fail to progress, it is most often due to a lack of follow-up.
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Marketing The Law Firm
Voice of the Client: Hearing the Client Through the Noise
Jennifer Simpson Carr and Amy Knapp
At the end of the day, a lot of noise is created in the effort to hear the voice of the client. We propose that while these efficiencies and innovations in law are valuable, the clients keep asking for something different: a lawyer who deeply understands their business and their specific issue — at the time they need it.
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Marketing The Law Firm
Competitive Intelligence: How Client Intelligent Is Your Firm?
Stacy Rowe
Ready, Set, Benchmark!
Underlying great client service is a strong understanding of the client’s business and goals. There are many barriers to success when it comes to helping lawyers develop a strategic client mindset. So, how do you break down these barriers to create a Client Intelligent Law Firm?
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Accounting And Financial Planning For Law Firms
Best Ways To Expand Key Client Relationships from the Lawyer and Firm Perspectives
Julie Savarino
Part Two of a Two-Part Article
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Marketing The Law Firm
In a VUCA Environment, Empower Your CMO to Collaborate and Lead
Tammy Mangan
VUCA is an acronym we don’t often hear in the legal industry. It stands for volatile, uncertain, complex and ambiguous, and was coined by the U.S. Army to describe the post-Cold War world. Buyers of legal services are more sophisticated than ever and are redefining the meaning of value, some are involving procurement professionals in the buying process.
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Marketing The Law Firm
Best Ways to Expand Key Client Relationships
Julie Savarino
Part Two of a Two-Part Article
This two-part article defines the specific and best actions lawyers and law firms can take to expand client relationships. This second part covers what law firms as institutions can do to help the firm’s departments, practice groups, teams and lawyers expand client relationships.
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Accounting And Financial Planning For Law Firms
Best Ways to Expand Key Client Relationships from the Lawyers’ and Firms’ Perspectives
Julie Savarino
Part One of a Two-Part Article
For a variety of reasons, many law firms and lawyers struggle to effectively cross-sell or cross-service. This article defines the specific and best actions lawyers and law firms can take to expand client relationships.
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Accounting And Financial Planning For Law Firms
Lawyers: Being Paid Shouldn’t Be Like Pulling Teeth!
Peter A. Johnson
What Lawyers Can Learn From Dentists
Nobody enjoys visiting the dentist, but everybody knows you still must pay him or her on the day of service. Attorneys, however, have historically let the client lead the payment dance. Lawyers do the work and hope/expect to be paid without waiting too long or discounting the invoice too steeply. What can we do differently?
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Marketing The Law Firm
Best Ways to Expand Key Client Relationships from the Lawyers’ and Firms’ Perspectives
Julie Savarino
Part One of a Two-Part Article
This article defines the specific and best actions lawyers and law firms can take to expand client relationships. This first part includes specific actions individual lawyers can take to expand client relationships.
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Accounting And Financial Planning For Law Firms
Clients Drive Information Governance: Business Benefits Flow to Firm
Stephen Cole
Information governance and the protection of corporate data are top concerns for law firms. To ensure standards are met, some clients are now tying payment to compliance with Outside Counsel Guidelines (OCG). OCG have moved from guidelines to actual contracts that provide for indemnification of the client for cyber breach and violation of privacy laws.
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Marketing The Law Firm
Voice of the Client: So Important, It Comes First
Catherine Alman MacDonagh
It is vital to have effective marketing and communications, but if legal and business professionals don’t listen for — and hear — the Voice of the Client, we risk missing the mark in our strategy, messaging and positioning.
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Marketing The Law Firm
Professional Development: 10 Performance Tips for Your Presentation
Sharon Abrahams
Finally, it has happened. You have reached the stage in your career that others want to hear from you and learn what you know in your area of expertise. You have been invited to speak at a conference. What now?
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Marketing The Law Firm
Competitive Intelligence: The Wolf of Law Firms — Sell Me This [Insert Legal Service Here]
Stacy Rowe
While we can’t always create the need; we can work to identfy a need. Clients buy because they have a need or want, and successful salespeople do their homework to uncover this intelligence.
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Marketing The Law Firm
Media & Communications: Advising a Client on Crisis Communications — The Three Rs and Three Fs
Janet Falk
If you have not already encouraged your partners to advise their clients of the need to develop a crisis communication plan in advance, and provided some guidance on best practices, do so immediately. As a complement to a well-developed plan, here are two mnemonic approaches to managing communications in a crisis: the three Rs and the three Fs.
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