This article provides the best practices that have held up across three decades, the four facts that explain why they work, and the few things that genuinely are different now.
September 01, 2026Julie Savarino
Networking isn’t about collecting business cards, promoting yourself, or accumulating LinkedIn connections. It’s about building Relationship Capital.
September 01, 2026N. Elizabeth Fried, Ph.D.AI may be transforming the way legal work gets done, but it hasn’t changed the fundamentals of business development and legal marketing. Clients still choose firms they trust. The firms that stand out won’t simply be the ones using the newest AI features; they'll be the ones that communicate those features honestly, demonstrate them consistently and prove, over time, that they're worthy of the confidence their clients place in them.
August 01, 2026Tanya AmyoteIf you want to survive in the wild, wild west of the legal industry, especially the personal injury sector, an effective intake department is table stakes. Here are five best practices for law firm intake based on lessons learned from building ours and from observing how other high-performing firms have operated theirs.
August 01, 2026Michael G. SpearTechnical excellence alone is no longer enough for corporate clients. They want responsiveness and a real understanding of how their industry operates. A structured client feedback program is now essential, not optional, and firms that have built one have a competitive advantage.
July 01, 2026Beth HuffmanClients have pushed back on what they are willing to pay for since long before anyone heard of a large language model. AI is the latest chapter in a long story about legal fees. But it introduces a wrinkle that prior tools did not.
May 01, 2026Michael William OttAcross practices, offices, and partner relationships, firms operate with limited visibility into where meaningful connections exist and when those connections signal real business potential. The idea of a fully captured “single view of the client” remains difficult to achieve. The question is no longer how to improve CRM adoption. It is whether the underlying model is fit for purpose.
May 01, 2026Todd MillerThe media landscape has undergone a fundamental transformation over the past decade, and for law firm marketers and PR professionals in legal tech, the shift is particularly pronounced. Traditional playbooks built around press releases, broad media lists and transactional pitching are no longer sufficient. Today, influence is fragmented; editorial teams are leaner; and the competition for attention is fiercer than ever.
May 01, 2026Vicki LaBrosseFor decades, firms have invested in CRM systems with the expectation that better data and more attorney adoption would translate into better business development. In practice, that assumption has never fully held up. The question is no longer how to improve CRM adoption. It is whether the underlying model is fit for purpose.
May 01, 2026Todd MillerThis two-part series explores how law firms can build a smarter, more strategic client organization. Part One focuses on defining clients through two complementary lenses: Target Client Profiles and Client Segmentation.
May 01, 2026Maggie Miller
