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Permission to Post

By Spencer X Smith

Like many businesspeople, it didn't take me long to see the value in posting on social media. You and I know our potential clients will look for us on social media before making a phone call or stopping by our offices. What better way is there to stay top of mind with your target audience than to go where they're already paying attention and participate in the conversation?

But still, so many firms play it safe. They'd rather leave their social media profiles blank than post something that could harm the firm's reputation. Noting the potential negative impact of improperly used social media accounts — just look at the reaction to many of President Trump's tweets — firms forbid their staff from posting anything work-related on social media.

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