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Website Accessibility: The Law and Your Business Priorities

By Matthias L. Niska

The first step to solving a problem is knowing it exists. But many businesses have never thought to ask whether their customer-facing websites are accessible to people with disabilities, and only become aware of the issue when they are sent a demand letter or served with a lawsuit alleging that their site violates the Americans with Disabilities Act (ADA). Although an ever-increasing number of such demand letters and lawsuits are cropping up each year, the issue of website accessibility remains entirely foreign to many, perhaps most, business owners.

While the law in this area is unsettled, the legal risk is clear. The reality is that taking steps to significantly reduce that risk is often straightforward and affordable, particularly when a business is already building or rebuilding its website.

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