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Monumental cyber events, such as the recent Equifax breach, draw enormous press attention, public outrage and government scrutiny. The coverage is almost exclusively negative, challenging the security capabilities of the firm and questioning whether negligence played a role. These breach stories fuel a security industry that all too often feeds on fear, uncertainty and doubt — a practice collectively referred to as selling FUD. The security industry all too often sells the next shiny object touted as the Holy Grail of security that protects against all cyber threats. And the following year, the next best thing hits the market and becomes the grail until proven fallible. When the industry gets wise to this cycle of promise and disappointment, security vendors switch to the other side of their mouths to espouse a security strategy of multiple systems and technologies, known as defense in depth.
For the most part, this practice prevails, and perhaps even suits, an economy built on free-market companies that overlook cybersecurity until they suffer a cyber near miss, a devastating cybersecurity event, or when the government and regulators turn their investigatory sights on their industry and operations (jovially referred to as the Eye of Sauron, in reference to the Lord of the Rings). Only then do most companies adopt a more hardened security practice. However, there is a movement towards a security first approach within more proactive organizations.
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