As we begin a new year, I want to share some thoughts on the direction of legal services in the U.S. and our role as strategically-minded legal marketing executives who strive to help shape the success of our lawyer clients to think outside their comfort zones of hourly billing and high compensation packages — with little appetite to build their practices with the mindset of a business owner.
From Your Editor: Happy New Year, 2018!
Editor-in-Chief Kimberly Rice shares some thoughts on the direction of legal services in the U.S., and the role as strategically-minded legal marketing executives who strive to help shape the success of their lawyer clients to think outside their comfort zones of hourly billing and high compensation packages.
By
Kimberly Rice
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