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Genetic Labeling: Legal Uncertainty for Pharma Product Liability

By Shannon E. McClure and Whitney Mayer

Customization of products and services is becoming increasingly popular. Today, we can individualize anything from a salad to a car. In fact, surveys from Bain & Co. and Deloitte have confirmed that over one-third of consumers are interested in personalized products.

Advances in health care are making it more customized as well. Former President Barack Obama brought the discussion to center stage when he announced the Precision Medicine Initiative in his State of the Union Address in January 2015. Precision medicine challenges the idea of “one-size-fits-all” health care and considers individual variations in environmental, lifestyle, and genetic factors when developing and administering
treatment.

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