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For members of a conservative industry that — literally — wrote the rulebook on sexual harassment, law firms need to be ready for a day of reckoning that seems inescapable (and may have already happened by the time this article is published). Right now, the focus is on Hollywood, mass media, Wall Street, Silicon Valley and politics, which are all professional arenas historically known to operate by their own set of rules that have been at equal turns brushed off as socially acceptable, emboldened after career-ending threats kept censure at bay, and vigorously defended in a courtroom. But the very shaky reality is that the lawyer standing beside every Kevin Spacey, Matt Lauer, Harold Ford, Jr., Travis Kalanick or Al Franken is most likely operating from his or her own ‘house of cards.’
Marketing Innovative Law Firms
By Vivian Hood
Law firms today are increasingly looking at innovation to help distinguish their practice offerings, strategy, and leadership, and need inspiring marketing to develop meaningful campaigns that resonate with their audiences.
By John J. Buchanan
So, you’ve been in your role in the marketing department at your firm for a few years. Things are going well — but you want to expand your skill set, try something new, or take on a fresh challenge. The lawyers you work with routinely attend CLE classes so why shouldn’t you focus on your own professional development?
Digital Dive: 9 Best Practices for Blogging that Gets You New Business
By Larry Bodine
Becoming a renowned expert in your field will bring you the best files from the most profitable clients — and the shortest path to becoming a thought leader is to write a blog.
10 Common Misconceptions Lawyers Have About Media Relations
By Randy Labuzinski
Traditional media continue to evolve and constrict in a marketplace consumed by non-traditional influencers, including bloggers, social media stars, bots. Accordingly, the art of media relations is more important than ever to make sure PR professionals are doing all we can to influence the dwindling number of legitimate journalists while managing and enhancing the public reputations of our law firm clients.
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