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Get Ready for California's Version of the EU General Data Protection Regulation

By Jacqueline Klosek

The entertainment industry is intensely focused on data collection and analytics as it seeks to maximize the exploitation of digital content. Just as those of us in the privacy field had begun to have a slight breather as much of the heavy lifting on the European General Data Protection Regulation (GDPR) was finally behind us, lawmakers in California have passed the California Consumer Privacy Act of 2018 (CCPA).

The CCPA, which will take effect on Jan. 1, 2020, will require companies that process the personal data of residents of California to observe restrictions on data monetization, provide for data subject rights that are similar to those found in the GDPR, update their privacy policies and to take steps to protect against the possibility of penalties and liquidated damages.

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