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I was quite sure I would progress through my entire career without the need to use an altered version of a Madonna song lyric as an article title, but life is all about surprises. And, for those unfamiliar with the reference, thanks for making me feel older than I already am. If there is one thing Madonna has always understood rather well, it is branding. That is the focus of this article. Well, digital branding to be exact.
Best Ways to Expand Key Client Relationships from the Lawyers’ and Firms’ Perspectives
By Julie Savarino
Part One of a Two-Part Article
This article defines the specific and best actions lawyers and law firms can take to expand client relationships. This first part includes specific actions individual lawyers can take to expand client relationships.
Sales Speak: Overcoming the Doer-Seller Dilemma
By Debra Baker
Rethinking Sales As an Act of Service
Lawyers are one of only a handful of professionals whose job requires them both to do the work and generate the business. This “Doer-Seller” Dilemma is particularly vexing for lawyers because of a long-held belief that sales is somehow beneath the legal profession and because lawyers have a limited view of what successful selling looks like.
Why Should Law Firm CMOs Care About Social Responsibility and Sustainability?
By Pamela Cone
Because Clients Do
Given the increasing challenges facing our planet and our society, and considering our role in creating the current state of affairs, it is up to us to change the way we do business to slow and reverse the damage. CMOs can and should be among the leadership voices to help their firms recognize this as an obligation and an opportunity.
Five Ways to Maximize Marketing Efforts
By Richard Bracken
With every request for external exposure, there is also an assumption that one effort of marketing will result in millions in new revenue. Yet, we all know that the responsibility to implement all marketing initiatives is on the lawyers.
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