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I was quite sure I would progress through my entire career without the need to use an altered version of a Madonna song lyric as an article title, but life is all about surprises. And, for those unfamiliar with the reference, thanks for making me feel older than I already am. If there is one thing Madonna has always understood rather well, it is branding. That is the focus of this article. Well, digital branding to be exact.
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The Care and Feeding of the Legal Client
By Jaimie B. Field
Do your attorneys know the difference between a customer and a client? I have always defined the difference as a customer is someone who buys something from you once, while a client is someone who keeps coming back to you over and over again; mainly, since the legal industry is becoming more transactional daily. And that subtle difference is what makes a lawyer just a lawyer and one who becomes a rainmaker.
How to Properly Align Marketing, Business Development and Sales
By Melissa “Rogo” Rogozinski
As we move into a post-pandemic era of inflation and recession rumors, it is imminent that we make changes in how we operate and grow our businesses in order to move successfully — and profitably — forward. For law firms, we need to understand how marketing, business development and sales work together to produce new opportunities for revenue growth.
To Have or Not to Have Partner Reviews: A Reflection of Firm Culture
By Sharon Meit Abrahams
Firms are conducting their mid-year associate reviews around this time. What about partners? Typically, partner feedback is given by means of their new annual compensation. If your firm is not doing partner reviews now is the time to start. As firms are looking for ways to increase retention and survive the great resignation conducting partner reviews might hold the key. Doing reviews makes a statement about your firm’s culture.
Do Law Firms Need to Re-think Outsourcing Strategies?
By Anthony Davies
flexible sourcing models, with interchangeable or multiple service providers, is now becoming the mainstay for most client sourcing strategies. This outsourcing trend has been consistent over the past two years, with clients describing their strategies as “multi-vendor” and “multi-sourced.”
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