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Making Sense of YouTube’s Monetization Policies

This article delves into YouTube’s policies for channel monetization, explores the different streams of revenue an artist or creator may be entitled to receive for their works, and offer suggestions to indie creators and more established creators, so they can meet these new thresholds.


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When Google unveiled new changes to YouTube’s ad monetization policies in 2018, it astonished members of the creative community. Previously, the threshold for a video channel to be able to qualify for YouTube’s Partner Program — which enables creators to collect ad revenue — was a total of 10,000 views. Now, in order to receive ad revenue, channels must have a minimum of 1000 subscribers and 4000 hours of total watch-time over a 12-month period.

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