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When Google unveiled new changes to YouTube's ad monetization policies in 2018, it astonished members of the creative community. Previously, the threshold for a video channel to be able to qualify for YouTube's Partner Program — which enables creators to collect ad revenue — was a total of 10,000 views. Now, in order to receive ad revenue, channels must have a minimum of 1000 subscribers and 4000 hours of total watch-time over a 12-month period.
These changes stemmed from YouTube facing a rash of criticism from advertisers whose ads ran alongside of what they saw as unsuitable and inappropriate video content. Following popular vlogger Logan Paul's broadcast of a suicide victim's body on the platform and the outrage that Paul was able to continue to monetize his channel despite those atrocities, YouTube released a statement: "They [the new thresholds] will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them [and away from bad actors]."
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