The Confounding Paradox of Marketing Investment for Struggling Law Firms

“You have to spend money to make money.” Or, so holds the well-worn cliché. Nevertheless, for those firms struggling to find meaningful growth in today's market, where do they find the funds they need to spend in order to spur growth?

6 minute read January 01, 2019 at 12:03 AM

Bill Josten

The Confounding Paradox of Marketing Investment for Struggling Law Firms

Paradox. Conundrum. Quandary. Any of these terms could be used to describe the situation in which law firms searching for growth in today's legal market find themselves.

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