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Law Firm Marketing and Business Development

Farewell, For Now: I’m Cheering You On!

In nearly 30 years as a legal marketing professional, I have seen firsthand so many changes and developments in law firms’ perception and treatment of business development and marketing as a business practice. Here are a few takeaways that I trust will be uplifting as you continue to pave your professional journey in legal marketing.

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As this is my last issue as Editor of Marketing the Law Firm (MLF), I would like to share some thoughts on legal marketing, the role of CMOs and the future of law firms.

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