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Law Firm Management

Why Should Law Firm CMOs Care About Social Responsibility and Sustainability?

Because Clients Do

Given the increasing challenges facing our planet and our society, and considering our role in creating the current state of affairs, it is up to us to change the way we do business to slow and reverse the damage. CMOs can and should be among the leadership voices to help their firms recognize this as an obligation and an opportunity.

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In mid-2015, as the CMO of a global actuarial consulting firm, I noticed increasing interest in our firm’s social responsibility and sustainability efforts from our clients — mostly global and multinational insurers and financial institutions. The questions were detailed and specific. Initially, we responded with the typical, catch-all responses: “Many of our offices participate in/donate to/volunteer for/recycle, etc.”

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