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I’ve said this many times before, but I’m kind of a data geek, so here we go again. I like looking at data and trying to decipher the story that the information is telling me. I like trying to solve problems by analyzing data. I was that kid in middle school who used masking tape to hold my glasses together at the nose bridge. It’s part of who I am, and I can’t help it. While arguably less flattering as a defining characteristic of my personality, this quirk has helped differentiate who I am as a professional in a very crowded marketplace.
By John J. Buchanan
While it’s great to create a ton of content, without any kind of plan or guide, your content (and messaging) is all over the map. In order for your content to have real impact and to effectively support your firm’s business development goals and objectives, you need to have a “content strategy.”
By Mike Mellor
Nine ways you may be hindering your efforts to win new legal business, and a few ideas on how subtle improvements can maximize both success and overall win rates for firms and attorneys.
By Jennifer Bettencourt
Building rapport with prospective or existing clients and referral sources requires intentional ongoing communication and patience. When relationships fail to progress, it is most often due to a lack of follow-up.
By Michelle Calcote King
Instead of the “Did X for X” format, law firms must embrace a more strategic — and effective — approach by writing case studies in a “mini story” format that focuses on typical client pain points and illustrates the firm’s unique value propositions.