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To learn how to become an effective leader, one may simply visit Amazon or a good book store and find many books on the topic. Most of these books provide information that might remind us of an MBA program’s professors’ teachings — a lot of information which until we are in a position to really apply it or implement it is forgotten. Or we take one leadership development program from a college or a one or two-day workshop and we learn a little more.
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By Jennifer S. Bankston
One of the most effective components of legal marketing is thought leadership content. With today’s available palette of media tools, law firms are able to design, build and customize the content that their client’s experience like never before. Ensuring that this “content experience” is profound and impactful is a necessary and critical endeavor.
By Eric Dewey
Requests for discounts have become a routine step in the legal services purchasing process. Lawyers face the uncomfortable task of defending their billing rates in both RFPs and client pitches. But too often, lawyers don’t make an effort to resist giving a discount when asked. Mostly because they haven’t been trained in how to do it.
By Marcie Borgal Shunk
In an era of “what’s in it for me,” leaders seeking to ensure the long-term well-being of the firm and its talent often find change initiatives especially challenging.
Sometimes, we over-engineer solutions. And most often, we don’t need to.