Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Seeing Green: Protecting Brands In the Cannabis Industry
The "green rush" has hit. While nearly all cannabis entrepreneurs are keeping a keen eye on legislative developments, the savvy are already well ahead in what may be the key to unlocking the true value in the cannabis industry — branding. Much like the craft beer boom before it, success in the cannabis industry will not be driven solely by the acquisition of cultivation or dispensary licenses, or infusion of investment capital, but also by how well companies develop, protect and exploit their brands to distinguish themselves from the crowd.
Branding is not a new concept, nor are the various intellectual property laws that protect brands. What is new to most is how this burgeoning industry can take advantage of those laws within the context of state and federal restrictions perceived (often mistakenly) to limit the ability to protect and enforce brands within the cannabis space. The good news is that there are already a number of powerful tools that cannabis entrepreneurs can use to protect their brand, along with strategic alternatives that can be used to best position those businesses if and when the current restrictions are lifted.
Trademarks
When it comes to branding, trademark is king. Trademarks are the words, names or symbols used to identify the source of goods and services, and to distinguish those goods and services from those offered by others. Indeed, the general public may be familiar with a brand/trademark without knowing the actual name of the company that owns that brand/trademark. So how does one go about securing trademark rights for cannabis-related goods and services?
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.