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Accounting and Financial Planning for Law FirmsFeaturesLaw Firm ManagementLaw Firm Marketing and Business DevelopmentLeadershipLegal Operations

Reimagining Business Development Training and Coaching

By Debra Baker
December 01, 2019

If you were to poll the attorneys in your firm about whether business development is an expectation or an option, would you get a consistent answer?

High performing firms are increasingly investing earlier and more often in attorney business development coaching and training. This is good news for a profession that historically looked down on business development as being beneath the character of a lawyer. Increasingly lawyers are recognizing that sales is about helping solve problems that need to be solved — an extension of rather than an adjunct to legal excellence.

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