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Sorry Seems to Be the Hardest Word, Even When It's the Right One

By Carlos Arcos
December 01, 2019

In this era of social media and a 24-hour news cycle, each day seems to bring a fresh story of PR missteps, whether it be a brand, organization or high-profile individual. Although you may feel you've read enough about these latest public relations nightmares, one area on which you might want to focus is the importance of an apology.

If your role at your firm includes serving as a communicator, then it is critical that you help your organization develop messages for all types of scenarios. This includes working with your firm to formulate a decent apology if a situation calls for it.

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