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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

Digital Dive: The Not-Doing List: Focusing Your Strategic Marketing Plan

By ssalkin

A Medical Director friend of mine from Yale recently shared an important story with me about his involvement with the AIDS epidemic in 1988-1989:

"When the epidemic was at its height, two groups, one from Yale, and the other from the World Health Organization (WHO), got together to just talk through ideas because clearly we were losing. It's hard to even relate to what was happening back then — the world was incredibly afraid. AIDS popped up in the U.S. via 'patient zero' a flight attendant. Things went crazy in the U.S., but they were far worse in Africa. We needed a new way of looking at the problem and a new solution — or set of solutions — was desperately needed. There was no agenda, just smart people in a room. When it came his turn, one physician who had actually spent time in Africa on the front-line of the AIDS epidemic (as opposed to the academics and politicians, and even the #2 guy at the CDC,) was asked:

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