Pouring Resources Into Business Development and Coaching Provides Mixed Results

The largest law firms are pouring substantial resources into business development training, cultivating leadership skills and professional coaching, according to a new report, and they're fielding teams of marketing professionals and lawyers to court and maintain clients. But the report found that the efforts — and the results — have been uneven, especially when it comes to developing leadership and building effective client teams.

5 minute read July 01, 2020 at 12:03 AM
By
Patrick Smith
Pouring Resources Into Business Development and Coaching Provides Mixed Results

The largest law firms are pouring substantial resources into business development training, cultivating leadership skills and professional coaching, according to a new report, and they're fielding teams of marketing professionals and lawyers to court and maintain clients.

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