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Buyers have a broader slate of options in 2020 than ever before, whether that means handling more work in-house, hiring temporary lawyers during a crunch, or turning to a recently launched “alternative provider” to address the massive pile of contracts they need to manage.
Whether a law firm has been around for a decade or a century, it’s invariably used that time to build up some sort of reputation. Buyers of legal services and peers in the market have some sense of what to expect when they encounter, say, Jones Day or Baker McKenzie, both perennial winners in consultancy Acritas’ ranking of law firm brands.
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For the New Year, Copy High Growth Firms by Prioritizing Marketing Investment
By Bill Josten
Firms must be cautious as they re-examine budget priorities to not underestimate the harm that can be caused by failing to consider the long-range damage that can be done to a firm’s brand by cutting back too much on their marketing efforts.
AI Is Calling Time On the Billable Hour
By Jason Brennan
The game has changed substantially for law firms today — the evolution of the legal business model is underway and artificial intelligence (AI) is playing a big role in calling time on the billable hour.
10 Ways to Prepare for 2021’s Collision of Business and Society
By Zach Olsen and Ken Kerrigan
As we enter 2021, we should expect the needs of business and society to continue colliding. But if law firms prepare for those collisions, they can drive better outcomes.
Late Year Collections Could Make or Break 2020 Profitability
By Lizzy McLellan
Success in 2020 is likely to come down to who your clients are. If they were hit hard by the pandemic that will trickle down to their vendors, including law firms. But for others, the top line could come out nearly unscathed.
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