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Intellectual Property Litigation Trademarks

What’s Your Trademark Worth? Determining the Value of Trademarks For Collateral, Sale or Licensing

This article explores the options available to a client to value its trademarks during a financial crisis, to ensure one of the most valuable assets it owns can continue to work for the company and see it through the lean times.

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We all know that trademarks are valuable business assets and that’s why we, as intellectual property counsel, go to such great lengths to register and protect our client’s trademarks. What happens when times are tough? If a client needs money, can it turn to its trademark portfolio to generate income or securitize a loan? Does the goodwill a client company has worked so hard to build mean anything when there is a financial crisis? This article explores the options available to a client to value its trademarks during a financial crisis, to ensure one of the most valuable assets it owns can continue to work for the company and see it through the lean times so that it can continue to exist and flourish for many years to come.

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