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Lean In to Business Development with Video
Eighty percent of people would prefer watching a video than reading text on a website. Let that fact sink in for a moment.
During the 30 years, I've advised law firms on business development, video has emerged as a real game-changer. Chief Marketing Officers need to lean in to video now with the decline in face-to-face meetings, mano-a-mano networking at events and speeches before in-person audiences, thanks to the pandemic.
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