Methods for Trademark Valuations

Valuations of trademarks, such as those in the entertainment industry, are most commonly performed in relation to a sale or licensing transaction or for lending and collateral purposes.

6 minute read October 01, 2020 at 12:07 AM

Stacey C. Kalamaras and

Henry Kaskov

Unlike other branches of intellectual property law, where the rights lapse after a span of time, trademark registrations are valuable because they can last indefinitely, so long as they continue to be used in commerce as a distinctive brand to distinguish a client's goods and services.

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