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Law Firm Management Law Firm Marketing and Business Development

Why Lawyers Stink At Business Development and What Law Firms Are Doing About It

Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?

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Even the Perry Masons of the real world generally have weak sales skills on par with those of Willy Loman, the tragic and central figure of Arthur Miller’s Death of a Salesman. This unfortunate fact leaves many law firms scratching their heads and wondering: Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?

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