Follow Us

Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Law Firm Financials Law Firm Management Law Firm Marketing and Business Development

For the New Year, Copy High Growth Firms by Prioritizing Marketing Investment

Firms must be cautious as they re-examine budget priorities to not underestimate the harm that can be caused by failing to consider the long-range damage that can be done to a firm’s brand by cutting back too much on their marketing efforts.

X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

The year 2020 will go down in history as one of the worst in terms of its impact on law firm marketing and business development budgets. The end of Q3 2020 saw the average marketing budget decline by 33.2% on a year-over-year rolling 12-month basis, according to Thomson Reuters Peer Monitor. That translated into nearly $3,000 less per lawyer FTE than in the same quarter one year prior.

This premium content is locked for Accounting and Financial Planning for Law Firms subscribers only

Continue reading by getting
started with a subscription.

ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS FOR LAW FIRM LEADERS AND LEGAL OPS PROFESSIONALS.
  • Stay current on the latest information, rulings, and trends
  • All aspects of managing a law firm are covered
  • Tap into expert guidance

SUBSCRIBE NOW

Subscribe Now For Unlimited Access

Read These Next