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While the livestreaming of music performances is not an entirely new phenomenon, the COVID crisis has transformed the live performance landscape, compelling artists from around the world to reach their fanbase by producing “quarantine streams,” in which they livestream their sets on social media platforms. Given this sudden pivot to livestreaming over social media, unsurprisingly many questions have arisen.
It is no revelation that the entire music industry is struggling due to the unexpected arrival of COVID. From the cancellations of shows and festivals to album release delays, COVID created a ripple effect the likes of which have been unparalleled — felt by musicians, venue owners, promoters, record labels, music publishers, booking and management agencies — and the list goes on. The large players such as the major labels, music publishers, agencies and talent buyers, while not emerging from this pandemic unscathed, will most certainly survive.
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