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PROFESSIONAL DEVELOPMENT: How to Embrace Virtual Seminars in 5 Easy Steps
For years, large firms have offered webinars directly to clients and prospects on the topics they want to promote. Now in 2021 everyone in the legal field has a virtual platform, so firms of all sizes can jump in and offer webinars on topics that highlight their firms' practice areas. During 2020 the Oberman Law Firm, a five-lawyer firm in Georgia was unable to handle all the calls they were receiving from their medical industry clients, so they started doing virtual seminars. Stuart Oberman said he "never knew that webinars for a firm of our size could be utilized and instrumental as a client informational platform, and also as an industry client development and marketing tool." He stressed they, "had to learn very quickly and on the fly," to become, "the go to firm for their clients and specific practice areas." They conducted 16 seminars and ended up with a stellar 2020.
A veteran of legal business development, David Freeman, J.D. the CEO of David Freeman Consulting Group comments, "There are many lawyers who are stuck and don't know how to adapt to the current remote environment. With their go-to approaches of client meetings, lunches and attending conferences off the table for now, they need new ways to connect with clients and prospects. That is where using remote technology can come in." Hosting your own online seminars is a key to success going into 2021.
Create your own virtual programs by following these five steps. Start with:
- picking a topic; then
- creating the content; next
- scheduling it;
- advertising it; and finally
- presenting it.
Pick the Topic and Title
Starting with the topic, be sure to pick one that can draw an audience. Even if it is a narrow focus, it will attract a targeted audience. The title needs to be catchy, so it grabs the attention of your preferred attendees. I like to brainstorm a dozen titles, use humor, ask for feedback from others, and pick the one that sounds the most interesting. The power of a title is what sets the theme of your presentation.
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